A unique and original concept



Our Company

It is not easy to label us, we are a young multibrand company, with one store in the historical center of Rome.

We choose and select the coolest collections of Italian emerging brands and we also produce exclusive collections with our three brands:

BOUTIQUE CENTRAL  -  AS98  -  CLOCHARME   

In a fascinating industrial chic environment, where silk and metal, simple and sophisticated become one, we create a bold and romantic look at the same time. Finding inspiration in vintage but looking in the future because in fashion, as in life, nothing fades…

WHERE WE ARE

You will find us in Via del Gambero, 39 – Rome

Metro stop: Spanish Steps (Piazza di Spagna)

Who you are

We create seductive fashion that fascinates our customer, because just like her, fashion has no limits. Our fashion is made for a modern woman that keeps up and is self-confident to amaze everyone around her. It is made for a woman that likes to feel an emotion when wearing a unique outfit; for a woman that wants to distinguish herself without showing off; for a woman that wants to be and not to appear.

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